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Sports Program Fundamentals

Overview

Developing your sports program is the most important step in selling. Knowing your market, and creating packages and deciding which add-on products will increase sales is the foundation. In the samples below, we’ve developed two different programs you can use. These programs offer a well-thought-out approach to selling prints, based on popular products and selling strategies; a great option for photographers just starting to sell sports portraits.

Each Program can be designed to fit the Moneybag, an envelope to hand out prior to picture day, showing the products available for purchase with an envelope for collecting payment and player information. Prices shown are for demonstration purposes only, may not reflect actually prices.

Option A (Red)

Option A is set up with 4 packages and 18 individual add-on products, based around individual photos of the player.

Packages

A - $45.00

1-8x10 Magazine Cover
1-8x10 Memory Mate
12-Trading Cards
1-8x10
2-5x7
8-Wallets
1-3” Pin Button

B - $35.00

1-8x10 Memory Mate
12-Trading Cards
2-5x7

C - $25.00

1-8x10 Memory Mate
2-5x7
8-Wallets

D - $12.00

1-5x7
4-Wallets

Additional Add-on Items

5x7 Player Calendar	8x10 Team Calendar	10x13 Poster	16x20 Poster
12 Trading Cards	2 Trader Magnets	5 2x8 Sports Tickets	5x7 standUP® Base
8x10 standUP® Base	Sports Bottle	Luggage Tag	Large Key Chain

Moneybag Option A

Package Pricing Comparison

Below is a look at the package pricing based on someone purchasing the items separately, the suggested pricing, and your lab costs for each package.

	Package A	Package B	Package C	Package D
Items Bought Separately	$80.00	$44.00	$38.00	$13.00
Package Price	$45.00	$35.00	$25.00	$12.00
Lab Costs	$15.38	$9.15	$4.74	$1.74

Option B (Blue)

Quick Start Option B is set up with 4 packages and 18 individual add-on products, based around an 8x10 Memory Mate.